AskCraftWho is responsible for your information
AskCraft is operated by NERIDIAN PARTNERS LTD, company number 16561252, 85 Great Portland Street, London, W1W 7LT, United Kingdom. We are responsible for personal information used to manage our website, enquiries and customer relationships. Contact hello@askcraftlab.com about privacy or your rights.
For commissioned research, the study information explains who determines how participant data is used. If we process information on a client’s instructions, we assist that client with requests and identify the relevant contact before collecting interview data.
Enquiries and messages
We use the contact details, business information and messages you send us to answer your enquiry, discuss a project and manage our relationship. We use information necessary to take steps at your request before a contract or perform a contract with you. For company representatives and other business contacts, we rely on our legitimate interests in responding to requests and providing our services.
Providing information is voluntary, but without contact details or essential project information we may be unable to respond or provide the service. Please do not send other people’s sensitive information or confidential databases in an initial enquiry.
Preparing a message on this website
The enquiry tools prepare text in your browser; preparing a message does not send it to us. You choose whether to send it through the offered messaging or email service. Opening a link with prepared text passes that text to the selected service, which handles it under its own privacy terms. This includes Telegram, WhatsApp or your email provider, depending on the option you choose.
Where optional draft saving is available, saved text stays in your browser. Use the delete option or turn saving off to remove it. Do not save sensitive information on a shared device.
Orders and payments
We use order details, correspondence, billing details and payment status to supply services, confirm payments and handle cancellations or refunds. Contract administration is based on the contract with you, or our legitimate interests when you act for a business. We retain financial information as required by applicable accounting and tax obligations.
Payments made through Stripe are processed under Stripe’s privacy policy. Payment providers may also process information for their own fraud prevention and legal obligations.
Research participants
Research information may include contact and scheduling details, screening responses, recordings, transcripts and experiences you choose to describe. We use it to select suitable participants, arrange interviews, analyse findings and prepare the agreed research outputs. We receive it directly from participants or, where arranged for the study, from the commissioning client or recruitment provider. We explain the source when contacting someone whose information was provided to us.
Participation is voluntary. Before collecting interview information, we explain the study purpose, responsible organisation, lawful basis, recording arrangements, recipients and retention. Where we are responsible for the study, we use consent for voluntary interview recording and analysis. You may decline a question, stop the interview or withdraw consent by contacting us. Withdrawal does not affect the lawfulness of earlier processing; information that has already been made genuinely anonymous cannot be linked back to you for removal.
Do not disclose unnecessary sensitive information about yourself or others. If a study specifically needs sensitive personal data, we explain this and establish the required additional safeguards and legal condition before collecting it.
Access to research materials
Access is limited to team members and contracted researchers who need the material for the project, and service providers supporting meetings, secure storage or transcription. Before recording, participants receive the applicable study arrangements, including any automated transcription or AI processing. Such tools must not be introduced without that disclosure and appropriate data-protection arrangements.
Reports use participant codes rather than names, but contextual details can still make someone recognisable. The trial supplies a report; full research may supply recordings or transcripts where agreed with the client and participants. Identifiable material is not authorised for public use simply because a client purchased the research.
Service providers and international processing
Information may be handled by providers of website hosting, email and messaging, payments, online meetings, document storage and research support, as needed for the service. Professional advisers or public authorities may receive information where necessary to meet a legal obligation or establish, exercise or defend legal claims.
Depending on the provider and its location, processing may take place outside the UK. Where a restricted international transfer is required, it must be covered by a relevant adequacy decision or appropriate safeguards, such as approved contractual protections, together with any required assessment. Contact us for details of the providers, locations and safeguards applicable to your information, or a copy of relevant safeguards.
How long we keep information
- Enquiries: for as long as needed to respond, follow up on the matter and retain a necessary record of the discussion. We review whether the enquiry remains active and whether there is a contractual or legal reason to retain it.
- Orders, agreements and financial records: for the period needed to administer the relationship and meet applicable accounting, tax and legal-claims requirements.
- Interview recordings and transcripts: for new orders under our research terms, we delete our copies within 90 days after delivery of the report or final deliverable, or closure of an unfinished project. Existing projects retain their agreed arrangements.
- Screening, scheduling information and reports: only while needed for recruitment, delivery, agreed follow-up or a justified legal purpose. We remove identifying information when it is no longer needed. Project-specific arrangements are explained to participants.
Specific material may be kept longer where required by law or an active dispute, with access restricted and the need reviewed. A client receiving research materials is responsible for its copies under the project’s agreed privacy and retention arrangements.
Technical data
The website does not use advertising pixels, third-party analytics or optional cookies. Hosting providers may process technical information such as IP addresses and access logs to deliver and protect the site. Our interest is maintaining a reliable and secure service; technical records should be retained only as necessary for that purpose and applicable legal requirements.
Your rights
Depending on the circumstances, you may request access, correction, deletion, restriction of processing or portability of information you have provided. Where processing relies on consent, you may withdraw it at any time. These rights have legal limits; for example, a deletion request does not require us to erase records we must retain by law.
You may object to processing based on legitimate interests on grounds relating to your situation. You may object to direct marketing at any time.
Email hello@askcraftlab.com to make a request. We may ask for information necessary to verify identity and will explain any applicable limitation. You can also complain to the UK Information Commissioner’s Office (ICO) or the relevant data-protection authority where you live or work.
Changes and study information
This notice describes our website and research privacy arrangements. A study-specific notice supplies the details relevant to participation; a change to this page does not replace any fresh notice or consent required for a new use of information.
Version 1.0 · 28 September 2026. See trial terms, full research terms and company details.