2025 Bain & Company report finds luxury industry lost 70 million customers over two years

Announced deepening of strategic partnership with L'Oréal to scale beauty brands like Gucci, moving to a capital-light partnership model.

Created new strategic division 'Kering Next' to manage beauty growth and expansion into adjacent categories.

CEO Luca de Meo presented strategic reset focusing on beauty as core growth engine at Capital Markets Day.

Publishes strategic analysis on next-generation generative AI in retail marketing, outlining shift from automation to personalized creation.

CEO Luca de Meo announced a strategic pivot to address a perceived 'crisis of meaning' and target 80% of the luxury market.

Reported Q1 2026 revenue decline of 6% to €3.5bn, driven by a 14% fall in Gucci sales.

Published analysis arguing that agentic AI requires a new architectural framework beyond simple API integration.