Bluemercury

company→ stable

Bluemercury is an American luxury beauty retailer founded in 1999 in Georgetown, Washington, D.C. The company offers a curated assortment of skincare, hair care, cosmetics, and fragrance brands, with a focus on personalized in-store client services.

1Total Mentions

+0.20Sentiment (Neutral)

0.0%Velocity (7d)

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First seen: Jul 15, 2026Last active: Jul 15, 2026Wikipedia

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Mentions × Lab Attention

Weekly mentions (solid) and average article relevance (dotted)

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Timeline

Executive ChangeJul 15, 2026
Alex Choueiri named CEO of Bluemercury, succeeding co-founder Marla Beck
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Relationships

Hired

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Alex Choueiri
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Acquired

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Macy's
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Founded

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Marla Beck
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Competes With

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Ulta Beauty
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Sephora
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Sentiment History

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Range: -1 to +1