Mind Games

company→ stable

Mind Games fragrance

Mind games are a struggle for psychological one-upmanship.

1Total Mentions

+0.70Sentiment (Very Positive)

+1.2%Velocity (7d)

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First seen: Apr 21, 2026Last active: 2d agoWikipedia

Timeline

3

Product LaunchApr 21, 2026
Projecting $120M in global retail sales for 2026.
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projected amount:
$120M
FundingApr 21, 2025
Achieved $28.9M in 2025 US sales with 56% YoY growth.
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amount:
$28.9M
growth:
56% YoY
Product LaunchApr 21, 2022
Luxury chess-inspired fragrance brand launched by founder Alex Shalbaf.
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Relationships

1

Founded

←
Alex Shalbaf
person1 source95% conf.

Recent Articles

1

Mind Games Fragrance Achieves 56% Growth Without a Hero SKU
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Mind Games, a chess-inspired luxury fragrance brand, achieved $28.9M in 2025 US sales with 56% YoY growth despite having no dominant hero SKU. 65% of
2d ago100 relevance

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Range: -1 to +1