Launched Sustainable Sourcing Assistant on Google Cloud's Vertex AI

Kering uses Google Cloud's Vertex AI to unify customer data and drive personalization.

CEO Luca de Meo presented strategic reset focusing on beauty as core growth engine at Capital Markets Day.

Created new strategic division 'Kering Next' to manage beauty growth and expansion into adjacent categories.

Announced deepening of strategic partnership with L'Oréal to scale beauty brands like Gucci, moving to a capital-light partnership model.

CEO Luca de Meo announced a strategic pivot to address a perceived 'crisis of meaning' and target 80% of the luxury market.

Planning 2026 expansion of its own AI tool to WhatsApp platform

Announced partnership with Nvidia to develop AI-assisted product development capabilities.