sportswear
5 articles about sportswear in AI news
Castore and GXO Detail 'Sustainable Scale' Strategy at Drapers Supply
At the Drapers Supply Chain Summit, Castore CSCO Adrian Harris detailed how the rapid-growth sportswear brand is shifting focus from breakneck expansion to 'sustainable scale' with logistics partner GXO. The partnership is central to operationalizing sustainability in Castore's supply chain.
Steph Curry Launches Li-Ning Era With New Logo, Shoe
Steph Curry launched his Li-Ning era with a new logo and shoe, marking his move from Under Armour to the Chinese brand. No financial terms were disclosed.
How Major Retailers Use AI to Reimagine the Customer Journey
BizTech Magazine reports that retailers like Kering and Nike use Google Cloud AI to personalize customer journeys, lifting revenue 10-30%. This matters as AI transforms omnichannel retail with real-time data and generative models.
CELINE Unveils Reebok Collab at SS27 Runway Show
CELINE showed a Reebok sneaker collaboration at its SS27 runway show. No release details yet.
DirecTV's AI-Powered Home Shopping: A First-Hand Test of TV-Based Personal Styling
A journalist's first-hand account of testing an AI-powered home shopping feature on DirecTV, where the TV used vision AI to analyze the viewer's attire and suggest clothing items for purchase. This represents a direct, if early, test of ambient, vision-driven commerce in the living room.