sportswear
9 articles about sportswear in AI news
Castore and GXO Detail 'Sustainable Scale' Strategy at Drapers Supply
At the Drapers Supply Chain Summit, Castore CSCO Adrian Harris detailed how the rapid-growth sportswear brand is shifting focus from breakneck expansion to 'sustainable scale' with logistics partner GXO. The partnership is central to operationalizing sustainability in Castore's supply chain.
adidas Originals and JENNIE Tease Upcoming Collection
adidas Originals and BLACKPINK's JENNIE teased a new collaboration on X, but no release details were shared. The teaser signals a K-pop-driven lifestyle drop, likely launching within months.
LEGO Nike Air Force 1 Set Drops Sept 1 for $99.99
LEGO and Nike release a 1,093-piece Air Force 1 set on Sept 1 for $99.99, targeting adult collectors and expanding LEGO's crossover strategy.
Denim Tears' 153-Piece André Leon Talley Capsule Opens Archives
Denim Tears drops 153-piece André Leon Talley collection, opening its archive with collabs. The move reframes the brand's history as cultural storytelling.
Under Armour Drops Solid Gold Rings for Spain World Cup Winners
Under Armour collaborates with Hoorsenbuhs and 424 on solid gold rings for Spain's World Cup winners. Luxury sports memorabilia without disclosed pricing.
Steph Curry Launches Li-Ning Era With New Logo, Shoe
Steph Curry launched his Li-Ning era with a new logo and shoe, marking his move from Under Armour to the Chinese brand. No financial terms were disclosed.
How Major Retailers Use AI to Reimagine the Customer Journey
BizTech Magazine reports that retailers like Kering and Nike use Google Cloud AI to personalize customer journeys, lifting revenue 10-30%. This matters as AI transforms omnichannel retail with real-time data and generative models.
CELINE Unveils Reebok Collab at SS27 Runway Show
CELINE showed a Reebok sneaker collaboration at its SS27 runway show. No release details yet.
DirecTV's AI-Powered Home Shopping: A First-Hand Test of TV-Based Personal Styling
A journalist's first-hand account of testing an AI-powered home shopping feature on DirecTV, where the TV used vision AI to analyze the viewer's attire and suggest clothing items for purchase. This represents a direct, if early, test of ambient, vision-driven commerce in the living room.