adidas Originals and BLACKPINK's JENNIE have teased an upcoming collaborative collection, as announced on X. The teaser, posted by HYPEBEAST on X, shows a single image but offers no product details or release timeline.
Key facts
- Teaser posted by HYPEBEAST on X
- JENNIE has over 80 million Instagram followers
- adidas reported 10% footwear sales growth in Q3 2025
- No release date or pricing disclosed
- Collaboration follows K-pop star ambassador pattern
adidas Originals and BLACKPINK's JENNIE have teased an upcoming collaborative collection, as announced on X. The post, shared by HYPEBEAST, shows a single teaser image but offers no product details or release timeline.
This is not the first time adidas has tapped a K-pop star for a lifestyle collaboration. JENNIE's involvement follows a pattern of sportswear brands using K-pop's global reach to drive hype around limited drops. BLACKPINK's JENNIE has over 80 million Instagram followers, making her a high-reach ambassador for the Three Stripes.
No pricing, product names, or availability windows have been disclosed by either brand. The teaser suggests a hybrid of adidas Originals' classic silhouettes with JENNIE's personal style, but the specifics remain under wraps.
What the teaser signals
The single image is deliberately sparse — a common tactic to build anticipation before a full campaign reveal. adidas Originals has used similar teasers for past celebrity collaborations, such as the Bad Bunny and Pharrell Williams lines, which typically launched with a full lookbook and a global release date within weeks of the first hint.
JENNIE's partnership aligns with adidas's broader push into K-pop and streetwear crossover, a segment that has driven significant revenue growth in the Asia-Pacific region. The brand reported a 10% increase in footwear sales in Q3 2025, partly attributed to celebrity-led lifestyle launches [per adidas's Q3 2025 results].
What's missing
The source is thin: no SKU count, no colorways, no region-specific availability, and no confirmed drop date. adidas has not commented beyond the teaser, and JENNIE's own social channels have not yet posted the collaboration. The absence of concrete details suggests an early-stage reveal, with a formal announcement likely to follow within the next 30 to 60 days.
Key Takeaways
- adidas Originals and BLACKPINK's JENNIE teased a new collaboration on X, but no release details were shared.
- The teaser signals a K-pop-driven lifestyle drop, likely launching within months.
What to watch
Watch for a formal campaign reveal from adidas Originals and JENNIE in the next 30-60 days, including a specific drop date and product lineup. Also track whether the collection expands beyond footwear to apparel, and whether it launches globally or in select Asia-Pacific markets first.
