Announced deepening of strategic partnership with L'Oréal to scale beauty brands like Gucci, moving to a capital-light partnership model.

Created new strategic division 'Kering Next' to manage beauty growth and expansion into adjacent categories.

CEO Luca de Meo presented strategic reset focusing on beauty as core growth engine at Capital Markets Day.

Reported ten consecutive quarters of massive decline, erasing a decade of growth.

CEO Luca de Meo announced a strategic pivot to address a perceived 'crisis of meaning' and target 80% of the luxury market.

Revenue dropped 14% to €1.3bn as part of a comprehensive brand reset and turnaround strategy.

Reported Q1 2026 revenue decline of 6% to €3.5bn, driven by a 14% fall in Gucci sales.