digital product passport
7 articles about digital product passport in AI news
Apparel Brands Prepare for European Launch of Digital Tags
Apparel brands are preparing to launch digital tags in Europe, likely as digital product passports, to improve supply chain traceability and support circularity. This move aligns with EU regulatory trends and consumer demand for transparency.
Kering Deploys AI-Powered Sustainable Sourcing Assistant on Google Cloud
Kering launched a Sustainable Sourcing Assistant on Google Cloud's Vertex AI. The tool helps luxury brands like Gucci and Saint Laurent evaluate materials for environmental and social impact, advancing sustainability in procurement.
From Checkout to Trust Layer: How Merchants Can Prepare for Agentic Commerce
The article discusses the evolution of e-commerce from simple checkout processes to a future where AI shopping agents act on behalf of consumers. It argues that success in this 'agentic commerce' era depends on merchants building a robust trust layer with data security, transparency, and reliability at its core.
Virtual Try-on of New Clothes Through AI - Unite.AI
The source is a news article from Unite.AI discussing AI-driven virtual try-on technology for clothing. This is a direct application for the retail and luxury sector, aiming to enhance online shopping experiences.
Guest Column Asks: Is Travel Retail Ready for Agentic AI?
A guest column in the Moodie Davitt Report explores the readiness of the travel retail sector for agentic AI adoption. It highlights the potential for autonomous AI agents to transform passenger experiences and operations in airports and duty-free.
Why Authenticity Will Be a Luxury in Hollywood’s AI Era
The Times argues that in an AI-saturated media landscape, genuine human creativity and authentic storytelling will become scarce, high-value commodities. This mirrors a core challenge for luxury brands: preserving brand soul and heritage in an age of synthetic content.
Google Unveils Universal Commerce Protocol (UCP) for Securing Agentic Commerce
Google has released the Universal Commerce Protocol (UCP), an open-source standard designed to secure transactions conducted by AI agents. This framework aims to establish trust and provenance in automated commerce, with direct implications for luxury goods authentication and supply chain transparency.