emarketer
3 articles about emarketer in AI news
Generative AI Usage Trends & Statistics Report by eMarketer
eMarketer's report reveals enterprise GenAI adoption hit 62%, with retail at 38%. Barriers include privacy and integration, but use cases like personalized marketing and inventory management are emerging.
62% relevant
Commerce Media Leaders Are Building for an Agentic Future
eMarketer reports commerce media leaders are building AI agent infrastructure to automate ad buying and personalization. This shift could reduce manual campaign management by 40% and boost ROI by 25% for retail media networks.
80% relevant
Vibe's $227M ARR Shows AI-Powered CTV Ads Are Eating Linear TV Budgets
Ad platform Vibe.co reports $227M in annual recurring revenue, growing 264% year-over-year. The surge is driven by AI that optimizes Connected TV ads by combining identity graphs with transactional data, convincing brands to shift major budgets.
87% relevant