New Balance revealed a new Cameron Brink collection during WNBA All-Star Weekend. The line is coming out soon after the event, per WWD.
Key facts
- Collection revealed during WNBA All-Star Weekend.
- Brink plays for Los Angeles Sparks.
- New Balance signed Brink in 2023.
- WNBA All-Star viewership rose 15% in 2025.
New Balance unveiled a new Cameron Brink collection during WNBA All-Star Weekend, with the line releasing soon after the event, according to WWD. The collection marks the brand's latest move in women's basketball, following Brink's rookie season with the Los Angeles Sparks. Specific product details—including pricing, SKU count, and retail channels—were not disclosed in the announcement. The timing aligns with the WNBA's growing commercial momentum; All-Star Weekend viewership rose 15% year-over-year in 2025, per league data. New Balance has been expanding its WNBA roster, signing Brink in 2023 alongside other athletes like Kelsey Plum. The collection likely targets Brink's fanbase and the broader women's sports apparel market, which Nike and Adidas also compete for. No other brands announced concurrent drops at the event.
Key Takeaways
- New Balance revealed a new Cameron Brink collection at WNBA All-Star Weekend, releasing soon.
- Expands brand's women's basketball push.
What to watch
Watch for the collection's retail release date and initial sell-through rates, which will signal consumer demand for WNBA-specific apparel lines. Also track New Balance's Q3 2026 earnings for any mention of women's basketball revenue contribution.
