LOEWE Perfumes expanded its viral Tomato Leaves scent with a body scrub and hand cream. The line, created by creative director Jonathan Anderson, now spans fragrance, body care, and home.
Key facts
- Tomato Leaves scent expanded to body scrub and hand cream
- Original perfume retails at ~$280 for 50ml
- Line created by Jonathan Anderson
- Scent known for photorealistic green, stemmy aroma
LOEWE Perfumes expanded its viral, beloved Tomato Leaves scent, adding body scrub and hand cream to the line made famous by Jonathan Anderson. According to @highsnobiety, the new products extend the fragrance into a full-body care routine, targeting fans who already own the eau de parfum.
The Tomato Leaves scent, first launched as a perfume, gained cult status for its photorealistic green, stemmy aroma that captures the smell of crushed tomato vines. The expansion to body scrub and hand cream follows the pattern of luxury fragrance houses turning viral scents into complete collections—similar to how Byredo and Le Labo extend bestsellers into candles and lotions.
LOEWE has not disclosed pricing or launch dates for the new body care items, though the existing perfume retails at approximately $280 for 50ml. The move capitalizes on the scent's social media virality, particularly on TikTok and Instagram, where the Tomato Leaves perfume has been featured in thousands of posts.
What to watch
Watch for LOEWE's official pricing and availability announcement for the body scrub and hand cream, likely ahead of the spring 2026 gardening season to capitalize on the tomato-growing theme. Retailer exclusives could follow.
