balenciaga
9 articles about balenciaga in AI news
Balenciaga's Bendy Ballet Flat Sneaker Hybrid Hits Stores
Balenciaga's new ballet flat sneaker hybrid, highlighted by Highsnobiety, emphasizes flexibility. The design merges two footwear styles, but pricing and availability remain undisclosed.
Kering's 80% Opportunity: A Strategic Pivot from Operational AI to Brand Meaning
Kering CEO Luca de Meo frames luxury as a €350B market where Kering only plays in 20%. The article argues that Gucci's decade-long growth has been erased and Balenciaga hasn't recovered from its 2022 scandal because both lost their core brand meaning. De Meo's strategy—proven at Renault—is to define meaning first, then execute operationally.
Kering Deploys AI-Powered Sustainable Sourcing Assistant on Google Cloud
Kering launched a Sustainable Sourcing Assistant on Google Cloud's Vertex AI. The tool helps luxury brands like Gucci and Saint Laurent evaluate materials for environmental and social impact, advancing sustainability in procurement.
How Major Retailers Use AI to Reimagine the Customer Journey
BizTech Magazine reports that retailers like Kering and Nike use Google Cloud AI to personalize customer journeys, lifting revenue 10-30%. This matters as AI transforms omnichannel retail with real-time data and generative models.
CELINE Unveils Reebok Collab at SS27 Runway Show
CELINE showed a Reebok sneaker collaboration at its SS27 runway show. No release details yet.
Germany's Zalando expands virtual fitting room technology
Zalando is expanding its virtual fitting room technology to help customers better visualize apparel fit online, aiming to reduce returns and improve the shopping experience. This move underscores the growing importance of AI-driven fit solutions in e-commerce.
Kering Doubles Down on L'Oréal Partnership
At its Capital Markets Day, Kering announced a new strategic division, 'Kering Next,' to manage beauty growth. The group will deepen its partnership with L'Oréal to scale brands like Gucci, citing the €3B success of YSL Beauty as a benchmark. This marks a major shift from in-house development to a capital-light, partnership-driven model.
Kering Reports Q1 2026 Revenue Decline as Gucci Sales Fall 14%
Luxury group Kering reported a 6% year-on-year revenue decline to €3.5bn in Q1 2026. The drop was driven by a 14% fall in Gucci sales, with declines in Asia-Pacific and Western Europe offsetting North American growth. CEO Luca de Meo called it a 'first step in our recovery' as a comprehensive brand reset continues.
Kering Appoints Former Renault Executive Pierre Houlès as Chief Digital, AI and IT Officer
Kering has hired Pierre Houlès, a former Renault executive, as its new Director of Digital, Artificial Intelligence, and Technology. This signals a strategic push to accelerate digital transformation and AI adoption across the luxury group.