adidas and Pokémon are reviving their fan-vote sneaker collab, per a March 2026 HYPEBEAST post. The campaign asks consumers to pick their favorite Pokémon again, echoing the 2021 drop that produced Pikachu and Eevee kicks.
Key facts
- Campaign announced March 2026 via HYPEBEAST
- 2021 collab featured Pikachu and Eevee
- No roster or release date confirmed
- Vote-first model lets adidas test demand
- Follows streetwear trend of social polls
adidas is bringing back its Pokémon sneaker vote, according to a HYPEBEAST post. The brand wants fans to choose their favorite Pokémon again, a format that previously led to a 2021 collaboration featuring Pikachu and Eevee-themed footwear.
The post offers no specific roster or release date, but the repeat of the vote-first model signals adidas is leaning into consumer co-creation. In 2021, the fan vote drove hype and sold out quickly, and this iteration appears designed to replicate that demand — while letting adidas test interest before committing to production.
Why the vote matters
This isn't just a nostalgia play. The vote lets adidas gauge which Pokémon resonate most with sneaker buyers in 2026, a data point that shapes everything from colorways to inventory levels. It also mirrors a broader trend in streetwear: brands using social polls to build anticipation and reduce dead stock. For Pokémon, it's a low-cost way to keep the franchise front-of-mind with Gen Z and millennial sneakerheads.
What's missing
HYPEBEAST's post doesn't mention which Pokémon are in the running, whether the vote is global, or when results will be announced. adidas has not disclosed the voting platform or timeline. Until those details surface, the campaign remains a teaser — but the 2021 precedent suggests a full drop could follow within months.
What to watch
Watch for adidas to announce the Pokémon ballot and voting window, likely within weeks. If the lineup includes fan favorites like Charizard or Gengar, expect resale prices to spike before the official release. A mid-2026 launch would align with the original collab's summer timing.
Key Takeaways
- adidas revives Pokémon sneaker vote per HYPEBEAST, echoing 2021 Pikachu/Eevee drop.
- No roster or date yet.
