Midjourney plans a San Francisco spa by 2027 offering 60-second full-body ultrasound scans. The company aims to replace MRI's expensive, claustrophobic experience with warm water, hot tubs, and ultrasonic sensors.
Key facts
- 60-second full-body scan using half a million ultrasonic sensors.
- First location in San Francisco targeting 2027.
- Claims 100x faster than an MRI.
- Average MRI costs $1,300 and takes over an hour.
- Prenuvo full-body scan costs $2,500 for similar duration.
Midjourney, best known for its AI image generation platform, is venturing into physical health with a spa concept that embeds medical-grade ultrasound scanning into a leisure experience. According to @kimmonismus, the plan includes hot tubs, saunas, cold plunges, and a shallow pool lined with half a million tiny ultrasonic sensors. A person sinks through the ring of sensors and in about 60 seconds emerges with a 3D map of their internal anatomy down to sub-millimeter resolution — no magnets, no radiation, no contrast agents.
Midjourney claims the technology is close to 100x faster than an MRI. For context, a standard MRI in the US costs roughly $1,300 and the scan itself can take over an hour inside a loud, narrow tube. A full-body scan from Prenuvo, a competitor in the preventive imaging space, runs about $2,500 for a similar hour-long session. Midjourney's approach would be both faster and cheaper, though the company has not disclosed pricing or validated the sensor's clinical accuracy.
The framing is the real innovation. Midjourney wants to build a destination people would visit even without the scanner — a spa — and collect health data as a side effect. This inverts the traditional healthcare model where patients endure clinical settings for diagnostics. The hardest problem in preventive health has always been getting people to show up, and a spa solves that better than a hospital ever will.
No timeline beyond the 2027 San Francisco target has been released. The company has not published peer-reviewed data on the sensor array's performance, nor named clinical partners. Whether the technology delivers on its claims remains unproven, but the strategic bet — that convenience and experience drive adoption more than accuracy alone — is a sharp departure from incumbent medical imaging.
What to watch
Watch for Midjourney to release technical specifications or clinical validation data for the ultrasonic sensor array. If the company files FDA 510(k) clearance or partners with a hospital system, the concept gains credibility. Otherwise, the 2027 timeline risks slipping without regulatory clarity.
