New Balance's 991v1 Made in UK 'Cocoa' sneaker surfaced via @highsnobiety, showing a chocolate-brown suede upper. The release date and price remain undisclosed.
Key facts
- 991v1 Made in UK 'Cocoa' revealed via @highsnobiety
- Chocolate-brown suede upper
- Made in Flimby, Cumbria, England
- Release date and price undisclosed
New Balance's 991v1 Made in UK 'Cocoa' sneaker surfaced via @highsnobiety, revealing a chocolate-brown suede upper. The 'Cocoa' colorway leans into a monochrome chocolate-brown palette across the upper, consistent with the 991v1's premium Made in UK positioning.
The 991v1, a heritage silhouette in New Balance's lineup, is produced in the brand's Flimby factory in Cumbria, England — a detail that typically commands a higher price point than standard Asian-made releases. The source post does not specify a release date, pricing, or whether this is a limited or general release.
This reveal follows a pattern of New Balance leaning into earthy, food-inspired colorways for its Made in UK line, which has seen increased collector interest over the past year. The 'Cocoa' name aligns with the brand's recent 'Cinnamon' and 'Espresso' drops, suggesting a deliberate thematic series.
New Balance has not disclosed a release date or pricing for the 991v1 'Cocoa'. Based on comparable Made in UK 991v1 releases, pricing typically lands in the $200–$230 range, though this is speculative. The brand's official channels have yet to confirm the drop window.
Key Takeaways
- New Balance's 991v1 Made in UK 'Cocoa' sneaker, with chocolate-brown suede, was revealed via @highsnobiety.
- Release date and price are still undisclosed.
What to watch

Watch for New Balance's official confirmation of the 'Cocoa' 991v1 drop window, likely via their Made in UK social channels. A release date and pricing will determine whether this becomes a fast sellout or a wider GR, especially given the recent 'Cinnamon' and 'Espresso' colorway momentum.






