Nike and One Piece announced an official Air Max Plus collaboration on September 4 in Tokyo, with a global SNKRS release September 25. The announcement via HYPEBEAST gives dates but no pricing or full colorway details.
Key facts
- Tokyo launch: September 4
- Global SNKRS release: September 25
- Silhouette: Air Max Plus, designed 1998 by Sean McDowell
- One Piece manga has sold over 500 million copies worldwide
- No pricing or full colorway details disclosed
The collaboration pairs Nike's 1998 Air Max Plus silhouette — designed by Sean McDowell — with Eiichiro Oda's long-running manga and anime franchise. According to @hypebeast, the shoe launches September 4 in Tokyo, followed by a global release September 25 on SNKRS.
This is not Nike's first anime crossover. The brand previously worked with Dragon Ball Z on a 2018 collection that included the Air Max 90 and Hyperdunk. That release saw heavy resale demand, with some pairs trading well above retail. The One Piece tie-up follows a similar playbook: a culturally massive IP with a dedicated collector base.
What the announcement does not include is notable: no pricing, no official images beyond the teaser, and no colorway breakdown. Nike typically reserves those details for a formal drop announcement closer to the release date. Collectors should expect the standard Air Max Plus retail price — roughly $160–$180 — but the brand has not confirmed this figure.
The Tokyo-first launch mirrors a pattern Nike has used for other high-profile collaborations, creating regional hype before a global rollout. The September 25 global drop on SNKRS is the date most collectors will circle. Given the One Piece fanbase's overlap with sneaker culture — the series has sold over 500 million copies worldwide — demand is likely to outstrip supply, particularly for the Tokyo-exclusive elements if any exist.
The collaboration also arrives as Nike leans into anime and manga partnerships to court younger consumers. The Dragon Ball Z collection from 2018 demonstrated the commercial ceiling of such crossovers. Whether the Air Max Plus — a silhouette that has seen consistent retro releases — can replicate that energy depends on the colorway execution and how limited the Tokyo drop is.
For now, the only confirmed facts are the two dates and the silhouette. Everything else — pricing, full imagery, regional availability — remains unspecified. Nike has not issued a separate press release beyond the social announcement, so the absence of detail is not an oversight; it is a deliberate drip-feed strategy.
What to watch
Watch for Nike's official product page and SNKRS pass details in the weeks before September 25. The Tokyo drop on September 4 will likely surface early images and resale prices on platforms like StockX and GOAT, providing a preview of global demand. Also monitor whether Nike announces additional colorways or apparel to extend the collaboration beyond a single shoe.
Key Takeaways
- Nike and One Piece announced an Air Max Plus collaboration, launching September 4 in Tokyo and September 25 globally on SNKRS.
- No pricing or colorway details yet.
