digital experience
30 articles about digital experience in AI news
Dick's Sporting Goods Partners with Adobe to Launch Agentic AI 'Digital Coaches'
Dick's Sporting Goods announced a partnership with Adobe to implement agentic AI 'digital coaches.' These AI agents will provide personalized guidance to customers, aiming to enhance the shopping experience and drive sales.
Costco’s personalized product recommendations drive $500M in digital sales
Costco’s personalized product recommendation carousels generated nearly $500 million in digital sales in Q3 2026, with 3x higher conversion rates. CFO Gary Millerchip highlighted AI’s potential as a major sales driver, as digital traffic surged 37%.
Four Seasons Kuala Lumpur Deploys AI to Personalize Luxury Event Experiences
The Four Seasons Kuala Lumpur is introducing AI to create personalized event experiences, from tailored menus to dynamic ambiance. This is part of a broader trend where luxury hotels are testing AI as a tool for deeper guest engagement and service differentiation.
Target's Tech Blog Teases 'Next-Gen Solution' for Digital Order Fulfillment
Target's internal tech blog has announced work on a next-generation solution for digital order fulfillment, specifically targeting the balance between operational speed and inventory accuracy. This is a core operational challenge for omnichannel retailers.
Kering Appoints Pierre Houlès as Chief Digital and AI Officer to Build AI-Enabled Digital Model
Kering has hired Pierre Houlès as its first Chief Digital and AI Officer, tasked with building a unified digital model powered by AI. This signals a major strategic shift to centralize and accelerate digital and AI capabilities across its luxury houses.
Kering Appoints Former Renault Executive Pierre Houlès as Chief Digital, AI and IT Officer
Kering has hired Pierre Houlès, a former Renault executive, as its new Director of Digital, Artificial Intelligence, and Technology. This signals a strategic push to accelerate digital transformation and AI adoption across the luxury group.
The Digital Twin Revolution: How LLMs Are Creating Virtual Testbeds for Social Media Policy
Researchers have developed an LLM-augmented digital twin system that simulates short-video platforms like TikTok to test policy changes before implementation. This four-twin architecture allows platforms to study long-term effects of AI tools and content policies in realistic closed-loop simulations.
AI Agents Form Digital Societies in New Open-World Simulation Platform
Developers have created aivilization, an open-world social simulation where AI agents with memories, personalities, and jobs coexist with humans in persistent digital societies. This platform extends the OpenClaw framework into complex social dynamics.
Costco Attributes $470M in Quarterly E-commerce Sales to Digital Personalization Engine
Costco's CFO directly tied $470M in Q2 e-commerce sales to personalized recommendation carousels. This quantifies the ROI of modern digital enhancements, showing how personalization drives traffic and sales for a major retailer.
Digital Fruit Fly Brain Achieves First Full Perception-Action Loop in Simulation
Startup Eon Systems has demonstrated what appears to be the first complete whole-brain emulation controlling a simulated body. Their digital model of a fruit fly brain, with 125,000 neurons and 50 million synapses, successfully drives realistic behaviors in a physics-simulated fly body.
From Flat Images to 3D Worlds: How Persistent 3D State Models Will Revolutionize Virtual Try-On and Digital Showrooms
PERSIST introduces world models with persistent 3D scene memory, enabling coherent, evolving 3D environments from single images. For luxury retail, this means photorealistic virtual try-on with perfect garment physics and immersive digital showrooms that customers can explore and customize.
Anthropic's Strategic Acquisition: How Vercept Will Transform Claude Into a True Digital Assistant
Anthropic has acquired AI startup Vercept to enhance Claude's ability to interpret and interact with computer screens. This move positions Claude to become a more capable AI agent that can perform complex digital tasks autonomously.
AI-Powered Digital Twins Herald New Era of Personalized Cancer Radiotherapy
Researchers have developed COMPASS, an AI system that creates patient-specific digital twins to predict radiation toxicity in lung cancer patients. By analyzing real-time treatment data, it identifies early warning signs days before clinical symptoms appear, enabling truly adaptive radiotherapy.
The Dawn of Emotional AI Avatars: How Synthetic Humans Are Redefining Digital Interaction
New AI avatar technology creates emotionally responsive digital humans with realistic facial expressions, enabling natural conversations that could transform customer service, education, and social interaction.
Fifth Avenue's $402 Million Redesign: A Physical Evolution for a Digital Age
The Fifth Avenue Association is spearheading a $402 million redesign of the iconic shopping corridor to enhance pedestrian flow and tenant diversity. This physical transformation aims to secure the district's future as retail recovers, highlighting the enduring importance of flagship locations.
Profound's $96M Bet: How AI Chatbots Are Rewriting the Rules of Digital Marketing
AI startup Profound raised $96 million at a $1 billion valuation to help brands optimize for AI-generated answers rather than traditional search results. The funding signals a major shift as marketers prepare for AI chatbots to replace conventional search engines.
Accenture Invests in DaVinci Commerce to Advance Agentic AI-Led Shopping
Accenture has invested in DaVinci Commerce, a leader in agentic AI-powered commerce. The technology transforms brand assets into AI-native, immersive shopping experiences that operate across commerce media networks, digital marketplaces, and LLM-driven environments.
Bain & Company Research: Why Consumers Choose AI Chatbots Over Search Engines
Bain & Company research reveals a significant consumer preference shift toward AI chatbots for product discovery and purchase decisions. This has direct implications for luxury retail's digital strategy and customer experience design.
San Francisco Shop Runs Entirely by AI Agent
A shop in San Francisco is fully operated by an AI agent, replacing human cashiers and assistants. The concept points toward fully autonomous retail experiences, though details on the technology stack remain thin.
Google Collaborates with Macy's to Develop 'Ask Macy's' AI Agent
According to Digital Commerce 360, Google is helping Macy's develop an AI agent called 'Ask Macy's'. This signals a deepening partnership between the retail giant and Google Cloud, aiming to deploy generative AI for customer service and product discovery. While full details are limited, the move represents a direct, large-scale application of conversational AI in luxury and general retail.
Forbes Reports on Luxury Brands' Quiet AI Adoption
A Forbes article examines the strategic, often non-public, integration of AI by luxury brands. The focus is on practical applications in customer experience, operations, and design, marking a shift from experimentation to embedded utility.
A Practical Guide to Building Real-Time Recommendation Systems
This article provides a practical overview of building real-time recommendation systems, covering core components like data ingestion, feature stores, and model serving. It matters because real-time personalization is becoming a baseline expectation in digital commerce.
Chow Tai Fook Partners with Microsoft to Develop 'Hyper-Intelligence' for
The world's largest jeweler, Chow Tai Fook, has entered a strategic collaboration with Microsoft to co-develop an AI and data platform termed 'Hyper-Intelligence.' The initiative aims to redefine customer experience and operational efficiency across the global luxury retail sector.
Bi-Predictability: A New Real-Time Metric for Monitoring LLM
A new arXiv paper introduces 'bi-predictability' (P), an information-theoretic measure, and a lightweight Information Digital Twin (IDT) architecture to monitor the structural integrity of multi-turn LLM conversations in real-time. It detects a 'silent uncoupling' regime where outputs remain semantically sound but the conversational thread degrades, offering a scalable tool for AI assurance.
Agentic AI Checkout Emerges as Next Frontier in Retail Transformation
Multiple industry reports from Deloitte, Bain, and retail publications highlight the shift toward 'agentic AI' in commerce—systems that autonomously execute complex shopping tasks. This evolution promises to redefine the online basket and checkout experience, with Asia Pacific flagged as a key growth region.
Verizon Hospitality Leader Discusses AI's Role in Eliminating Phantom Inventory
A Verizon hospitality leader shared insights on using AI and IoT technologies to tackle phantom inventory—discrepancies between digital stock records and actual physical stock. This is a pervasive and costly issue in retail, directly impacting sales and operations.
AI-Based Recommendation System Market Projected to Reach $34.4 Billion by 2033
A market analysis projects the AI-based recommendation system sector will grow significantly, reaching a valuation of USD 34.4 billion by 2033. This underscores the technology's transition from a nice-to-have feature to a core, high-value component of digital business strategy.
New Research: How Online Marketplaces Can Use Demand Allocation to Control Seller Inventory
Researchers propose a model where a marketplace platform, by controlling the timing and predictability of order allocation to sellers, can influence their safety-stock inventory and their choice to use platform fulfillment services. This identifies demand allocation as a key operational lever for digital marketplaces.
Virtual Try-on of New Clothes Through AI - Unite.AI
The source is a news article from Unite.AI discussing AI-driven virtual try-on technology for clothing. This is a direct application for the retail and luxury sector, aiming to enhance online shopping experiences.
Nous Research's Hermes Agent Features Self-Improving Skills, Persistent Memory
A new evaluation of Nous Research's Hermes Agent highlights its self-improving ability to build reusable tools from experience and a smarter persistent memory system that conserves token usage. The agent reportedly improves with continued use, representing a shift towards more adaptive AI systems.