kering
30 articles about kering in AI news
Kering Deploys AI-Powered Sustainable Sourcing Assistant on Google Cloud
Kering launched a Sustainable Sourcing Assistant on Google Cloud's Vertex AI. The tool helps luxury brands like Gucci and Saint Laurent evaluate materials for environmental and social impact, advancing sustainability in procurement.
Kering Doubles Down on L'Oréal Partnership
At its Capital Markets Day, Kering announced a new strategic division, 'Kering Next,' to manage beauty growth. The group will deepen its partnership with L'Oréal to scale brands like Gucci, citing the €3B success of YSL Beauty as a benchmark. This marks a major shift from in-house development to a capital-light, partnership-driven model.
Kering Reports Q1 2026 Revenue Decline as Gucci Sales Fall 14%
Luxury group Kering reported a 6% year-on-year revenue decline to €3.5bn in Q1 2026. The drop was driven by a 14% fall in Gucci sales, with declines in Asia-Pacific and Western Europe offsetting North American growth. CEO Luca de Meo called it a 'first step in our recovery' as a comprehensive brand reset continues.
Kering's 80% Opportunity: A Strategic Pivot from Operational AI to Brand Meaning
Kering CEO Luca de Meo frames luxury as a €350B market where Kering only plays in 20%. The article argues that Gucci's decade-long growth has been erased and Balenciaga hasn't recovered from its 2022 scandal because both lost their core brand meaning. De Meo's strategy—proven at Renault—is to define meaning first, then execute operationally.
Kering Shake-Up Reaches Jeweller DoDo as CEO Exits
The Business of Fashion reports that Kering's internal shake-up has extended to its jewellery subsidiary DoDo, resulting in the exit of its CEO. This indicates the luxury conglomerate's restructuring efforts are intensifying across its brand portfolio.
Kering Appoints Pierre Houlès as Chief Digital and AI Officer to Build AI-Enabled Digital Model
Kering has hired Pierre Houlès as its first Chief Digital and AI Officer, tasked with building a unified digital model powered by AI. This signals a major strategic shift to centralize and accelerate digital and AI capabilities across its luxury houses.
Kering Appoints Former Renault Executive Pierre Houlès as Chief Digital, AI and IT Officer
Kering has hired Pierre Houlès, a former Renault executive, as its new Director of Digital, Artificial Intelligence, and Technology. This signals a strategic push to accelerate digital transformation and AI adoption across the luxury group.
How Major Retailers Use AI to Reimagine the Customer Journey
BizTech Magazine reports that retailers like Kering and Nike use Google Cloud AI to personalize customer journeys, lifting revenue 10-30%. This matters as AI transforms omnichannel retail with real-time data and generative models.
DeMellier grows by leaning into craftsmanship and alternative materials as
DeMellier founder Mireia Llusia-Lindh explains how focusing on craftsmanship, alternative materials, and controlled growth is driving demand, with Lyst searches up 97% YoY. The strategy echoes broader shifts at Kering and Bottega Veneta as the luxury sector loses 70 million customers due to value concerns.
ShamlaTech Launches AI Agent for Shopify
ShamlaTech launched an AI agent for Shopify, WooCommerce, and Magento stores in the U.S., automating customer service, order management, and inventory. This matters as it offers mid-market merchants accessible agentic commerce capabilities.
Brands Seekers Launches Multilingual AI Personal Stylist Across 150+ Countries
Brands Seekers, a Bahrain-based luxury fashion retailer, launched a multilingual AI personal stylist available in over 150 countries. This move signals growing adoption of AI in luxury retail for personalization at scale.
Stifel Upgrades Shopify to Buy
Stifel upgrades Shopify to Buy, highlighting agentic commerce as a key growth driver. The move signals growing investor belief that AI agents will transform e-commerce operations, from inventory to customer engagement.
Whering Secures $7M from eBay Ventures and Google AI Futures Fund
Whering raised $7M from eBay Ventures and Google AI Futures Fund, reaching 10M users. The funding will scale AI-powered wardrobe tech for personalized, sustainable fashion.
Commerce Media Leaders Are Building for an Agentic Future
eMarketer reports commerce media leaders are building AI agent infrastructure to automate ad buying and personalization. This shift could reduce manual campaign management by 40% and boost ROI by 25% for retail media networks.
Building a Multimodal Vector Search Platform for Product Catalogs
Insider Engineering shares practical lessons from building a multimodal vector search platform for product catalogs, covering multitenancy, GPU economics, and infrastructure surprises. The post provides actionable insights for retail AI teams considering similar systems.
Agentic Commerce Needs Clean, Structured Data to Deliver ROI at Scale
Retail Dive reports that agentic commerce, with 4,700% YoY traffic growth, demands clean, structured data. Melissa's data quality assessment helps retailers identify weak spots for AI readiness.
Generative AI Usage Trends & Statistics Report by eMarketer
eMarketer's report reveals enterprise GenAI adoption hit 62%, with retail at 38%. Barriers include privacy and integration, but use cases like personalized marketing and inventory management are emerging.
You Deployed AI Search and Relevance Got Worse. Here’s Why It Happens
Retail TouchPoints reports that AI search deployments often worsen relevance due to poor embeddings, lack of fine-tuning, and misaligned ranking. This matters because retailers investing in AI search must address these pitfalls to avoid customer frustration and revenue loss.
Ahold Delhaize USA Scales Personalization Across Banners
Ahold Delhaize USA is scaling AI-driven personalization across banners like Stop & Shop and Giant Food, using data and ML to tailor shopping experiences. This matters for retail as it demonstrates a major grocer's commitment to AI for customer loyalty and revenue growth.
64% of UK Consumers Want to Use Agentic AI for Shopping
Commerce and PayPal research shows 64% of UK consumers want agentic AI for shopping, with Gen Z and Millennials leading. This signals a readiness for autonomous AI assistants in retail, challenging brands to integrate agentic systems.
Hermès Tops List of Luxury Brands in AI Search – WWD Report
WWD reports Hermès tops luxury brands in AI search visibility. A separate study warns LLMs misinterpret luxury brands, reducing their AI presence. This dual finding underscores the need for luxury houses to optimize for AI-driven discovery.
Zalando Introduces MLLM-Based Evaluation for Product Retrieval
Zalando presents a multimodal LLM-based evaluation for product retrieval, aiming to enhance search relevance in e-commerce. This matters as it could set a new standard for assessing AI in retail search.
Never Let the LLM Write the Joins
This article details a two-phase text-to-SQL pipeline: Phase A deterministically plans (intent, entity resolution, joins, RBAC) and Phase B executes with bounded LLM calls. The subject graph caches entity mappings lazily, and security is enforced before the model sees any schema.
Mytheresa is using AI to find future VIPs
Mytheresa applies AI to predict future VIPs from early customer data, using browsing and purchase signals to drive personalization. This matters for luxury e-commerce as it shifts retention from reactive to proactive.
PRS 2026: Netflix Workshop Reveals Industry Shift to LLM-Powered
Netflix's 2026 PRS workshop featured DoorDash, LinkedIn, Pinterest, Google DeepMind, and Stanford, showcasing how LLMs are transforming personalization, recommendation, and search. The event underscored the industry's shift toward integrating large language models into core recommendation pipelines.
YouGov Survey: Clothing Shoppers Show Resistance to AI Tools for Product
YouGov survey reports clothing shoppers resistant to AI tools for product discovery. This challenges retail AI strategies, signaling need for consumer education and trust-building.
Meesho Integrates AI-Powered Product Recommendation System
Meesho integrates an AI-powered recommendation system to personalize shopping. This matters as it shows how value e-commerce platforms adopt AI to compete with giants like Amazon and Google.
Instacart's Semantic IDs: Product Understanding at Scale
Instacart's engineering team details a semantic ID system for product understanding at scale, using embeddings to create meaningful identifiers that enhance search and recommendations. This approach captures nuanced product relationships, improving relevance for grocery e-commerce.
POV Shopping Videos Threaten Luxury Brand Control, BoF Warns
BoF warns POV shopping videos risk luxury brand exclusivity by prioritizing authenticity over controlled imagery, with no disclosed revenue impact.
LLM-Based Customer Digital Twins Predict Preferences with 87.7% Accuracy
A new arXiv paper proposes using LLM-based 'customer digital twins' (CDTs) — agents built from individual Reddit review histories via RAG — to perform conjoint analysis. The CDTs predict actual user preferences with 87.73% accuracy in a computer monitor case study, offering a scalable alternative to traditional market research.