crm
30 articles about crm in AI news
Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents
A new report highlights a shift from traditional IVR systems to AI agents integrated directly into CRM platforms. This represents a fundamental change in customer service architecture, moving from scripted menus to conversational, context-aware systems.
Klaviyo Expands AI Agents to Power Autonomous B2C CRM
Klaviyo is expanding its AI agent capabilities to create an autonomous B2C CRM system. This move signals a shift from automation to true autonomy in customer relationship management, where AI agents can independently execute complex, multi-step campaigns.
Vendasta Launches 'CRM AI' for Automated Client Management
Vendasta has launched a new AI-powered CRM designed to autonomously update client records and manage tasks, aiming to close the 'execution gap' for businesses. This represents a shift towards proactive, agentic systems in business software.
Salesforce Launches Agentforce Contact Center, Unifying AI Agents, Voice, and CRM
Salesforce introduces Agentforce Contact Center, a native platform integrating voice, digital channels, CRM data, and autonomous AI agents. It aims to solve integration complexity and improve AI-human collaboration for customer service.
Frontdesk's Silent Revolution: Free AI Workforce Replaces Traditional CRM Platforms
Frontdesk has launched a free AI workforce that autonomously manages customer communications across calls, texts, and emails. The system operates 24/7 with memory capabilities, causing thousands to abandon established CRM platforms like GoHighLevel and Hubspot.
AI-Native CRM Revolution: How Lightfield Automates Sales Workflows Beyond Traditional Systems
Lightfield introduces an AI-native CRM that automatically updates customer data by connecting to email, calendar, and meetings, eliminating manual upkeep and transforming how sales teams manage relationships.
Salesforce Bets on Agentic AI to Reaccelerate CRM Growth
Salesforce is making a strategic push into agentic AI, aiming to automate complex workflows and drive sales growth. This reflects a broader industry trend where autonomous AI agents are projected to handle a significant portion of enterprise tasks and transactions.
Open-Source AI Agent Unifies Database Analytics Without Manual Joins
A developer has created an open-source analytics agent that queries MongoDB and HubSpot through a single SQL interface, eliminating manual joins and enabling cross-source reasoning. The system can answer complex business questions like identifying top customers with combined revenue and CRM data.
Salesforce Launches Agentforce Contact Center, a Native CCaaS Platform
Salesforce has launched Agentforce Contact Center, a fully native contact-center-as-a-service (CCaaS) platform built directly into its CRM. This eliminates the need for third-party telephony integrations, unifying voice, digital channels, AI agents, and customer data on a single screen.
Federated Fine-Tuning: How Luxury Brands Can Train AI on Private Client Data Without Centralizing It
ZorBA enables collaborative fine-tuning of large language models across distributed data silos (stores, regions, partners) without moving sensitive client data. This unlocks personalized AI for CRM and clienteling while maintaining strict data privacy and reducing computational costs by up to 62%.
Beyond Vector Search: How Core-Based GraphRAG Unlocks Deeper Customer Intelligence for Luxury Brands
A new GraphRAG method using k-core decomposition creates deterministic, hierarchical knowledge graphs from customer data. This enables superior 'global sensemaking'—connecting disparate insights across reviews, transcripts, and CRM notes to build a unified, actionable view of the client and market.
Hasan Toor Announces 'First AI Sales Tool That Does the Whole Job' in Cryptic Tweet
AI influencer Hasan Toor posted a tweet claiming a new AI sales tool is the first to handle the entire sales job, not just data or enrichment. No product name, company, or technical specifications were provided.
Genspark Raises $385M at $1.6B Valuation, Scales AI Agent Platform After Strong Japan Traction
Genspark has raised $385 million at a $1.6 billion valuation to scale its AI Agent platform. The funding follows strong user engagement in Japan and will accelerate the commercialization of its 'AI Workspace' for enterprises.
How Personalized Recommendation Engines Drive Engagement in OTT Platforms
A technical blog post on Medium emphasizes the critical role of personalized recommendation engines in Over-The-Top (OTT) media platforms, citing that most viewer engagement is driven by algorithmic suggestions rather than active search. This reinforces the foundational importance of recommendation systems in digital content consumption.
4 Observability Layers Every AI Developer Needs for Production AI Agents
A guide published on Towards AI details four critical observability layers for production AI agents, addressing the unique challenges of monitoring systems where traditional tools fail. This is a foundational technical read for teams deploying autonomous AI systems.
Home Depot Hires Ford Tech Leader to Scale Agentic AI
Home Depot has recruited a top AI executive from Ford Motor Company to lead the scaling of 'agentic AI' systems. This signals a major strategic push by the retail giant to automate complex, multi-step tasks. The move reflects the intensifying competition for AI talent between retail, automotive, and tech sectors.
Loop Neighborhood Markets Deploys AI Agents to Store Associates
Loop Neighborhood Markets is equipping its store associates with AI agents. This move represents a tangible step in bringing autonomous AI systems from concept to the retail floor, aiming to augment employee capabilities.
Kering Shake-Up Reaches Jeweller DoDo as CEO Exits
The Business of Fashion reports that Kering's internal shake-up has extended to its jewellery subsidiary DoDo, resulting in the exit of its CEO. This indicates the luxury conglomerate's restructuring efforts are intensifying across its brand portfolio.
McKinsey Outlines the Shift from Dashboards to Agentic AI for Merchants
McKinsey & Company has published an article advocating for the use of agentic AI to empower merchants. It argues for a shift from static dashboards to autonomous systems that can analyze data and execute decisions, fundamentally changing the merchant's role.
Fenty Beauty Launches 'Rose Amber' AI Advisor on WhatsApp, Joining L'Oréal in Chat-Based Commerce Push
Fenty Beauty has launched 'Rose Amber,' a conversational AI advisor on WhatsApp for product recommendations and tutorials. This reflects a broader industry shift, with L'Oréal already generating over 20% of its DTC sales in Brazil via WhatsApp and planning a 2026 expansion of its own AI tool to the platform.
LVMH Shares Fell Most Ever in First Quarter on Luxury Slump
LVMH shares recorded their largest-ever quarterly drop in Q1, attributed to a wider luxury market slump. This signals a potential shift in consumer spending and market sentiment for the entire sector.
Guest Column Asks: Is Travel Retail Ready for Agentic AI?
A guest column in the Moodie Davitt Report explores the readiness of the travel retail sector for agentic AI adoption. It highlights the potential for autonomous AI agents to transform passenger experiences and operations in airports and duty-free.
Aldi Partners with Instacart to Power U.S. E-commerce Platform
Aldi U.S. has launched a new website and app powered by Instacart's white-label Storefront Pro platform, shifting from in-house development. The move aims to enhance product recommendations, discovery, and meal planning while leveraging Instacart's fulfillment network.
Developer Declares 'Closed SaaS Feels Like a Generation Ago' as AI-Powered Open Source Tools Surpass Paid Subscriptions
Developer George Pu announced he's canceling multiple SaaS subscriptions, citing that AI-enhanced, production-ready open-source alternatives from GitHub repositories now outperform the paid tools he used a year ago.
Macy's Launches 'Ask Macy's' AI Conversational Shopping Assistant
Macy's has publicly launched 'Ask Macy's,' an AI-powered conversational shopping assistant designed to help users discover brands, trends, and receive personalized product recommendations. This follows an initial dark launch phase and represents a major department store's move into agentic AI for commerce.
Exclusive | Buying the Dip? This AI Agent Will Do It for You - WSJ
The Wall Street Journal reports on a new AI agent designed to autonomously execute 'buy the dip' investment strategies. This represents a significant step in the evolution of AI agents from assistants to autonomous decision-makers with financial agency.
Regulators in Italy Probe Sephora, LVMH for Youth Marketing
Italian authorities are investigating LVMH and its beauty retailer Sephora for marketing practices targeting minors. This marks the first such European probe into the luxury conglomerate's youth outreach, signaling heightened regulatory scrutiny.
NextQuill: A Causal Framework for More Effective LLM Personalization
Researchers propose NextQuill, a novel LLM personalization framework using causal preference modeling. It distinguishes true user preference signals from noise in data, aiming for deeper personalization alignment beyond superficial pattern matching.
MMM4Rec: A New Multi-Modal Mamba Model for Faster, More Transferable Sequential Recommendations
Researchers propose MMM4Rec, a novel sequential recommendation framework using State Space Duality for efficient multi-modal learning. It claims 10x faster fine-tuning convergence and improved accuracy by dynamically prioritizing key visual/textual information over user interaction sequences.
Modern RAG in 2026: A Production-First Breakdown of the Evolving Stack
A technical guide outlines the critical components of a modern Retrieval-Augmented Generation (RAG) system for 2026, focusing on production-ready elements like ingestion, parsing, retrieval, and reranking. This matters as RAG is the dominant method for grounding enterprise LLMs in private data.